With more than 500,000 trucking companies in the United States, growing your trucking business can be stressful but, it is achievable. While the industry grows more and more competitive, the best way to remain relevant is to find customers to work with regularly. So, it is essential to take every opportunity to improve your business. These include effective marketing tactics, staying compliant by filing UCR Renewal, and many more. Having the right strategy in place for marketing your business helps build brand credibility and trust. It also increases brand visibility, generates new business, and many more. Read on as Global Multi Services explain different marketing ideas to boost your trucking business.
UPDATE YOUR WEBSITE
An online presence is a great way to attract your potential consumers. Having a website is a great way to keep your business relevant in the digital world. Therefore, every trucking company needs an effective website designed by an experienced web professional with graphics and technical skills. These create an online environment that showcases all aspects of your services, such as company history, high-quality images, videos, articles, and info-graphics.
The “Contact Us” page provides an email and a toll-free number for reaching the company. It must also be simple, easy to navigate, and user-friendly. Nobody is interested in a website that is frequently down, contains dead links, or is outdated.
USE SOCIAL MEDIA
Social media platforms such as Facebook, Twitter, Instagram, Pinterest are places where people with similar interests come together. It is a simple but impactful marketing tool for your trucking business. Having a social media account builds trust and creates an online reputation. It also helps you connect with your customers and gives you an additional avenue to reach your targeted customers.
Plus, social media allows your customers to rate your work and recommend you to others. When building your social media profile, ensure all the information is correct and include a toll-free number, website link, and many more. You can also have multiple social media account but make sure the information is the same.
STAY COMPLIANT WITH UCR RENEWAL
Staying compliant is a vital part of your trucking business. Obtaining your IRP Plate, IFTA Permit, filing UCR Renewal, and many more can boost your reputation. Your customers are at peace knowing you have all the licenses and permit to transport their freight. Companies like Global Multi Services make handling paperwork easier and help you stay in compliance without stress. These prevent fines, penalties, and delays.
IMPROVE CUSTOMER SERVICE
According to analysis, many companies fail because they do not stay in touch with their customers. Therefore, if you want to stand out and gain repeat customers, you must have good customer service. Send them emails and newsletters about your newest services. Be available to answer their question and update them when needed. Let your customers know you care about them and address complaints with caution. Always remember that loyal customers are the best type of customers.